US soccer statsports deal

by Sam Draper

July 12, 2018

U.S. Soccer Signs Over $1.5 Billion Wearables Deal With Irish Company STATSports

The U.S. Soccer Federation has struck a deal worth over $1.5 billion with Irish wearables company STATSports to provide monitoring devices for its 4 million registered soccer players. With this deal, the U.S. Soccer Federation aims to create the world’s largest player data monitoring program and make it a first step towards outfitting amateur soccer […]

Drake snapchat ar

by Sam Draper

July 12, 2018

Drake Uses Snapchat’s Shoppable AR Platform to Push Fans to New Album on Apple Music

Canadian Hip-hop singer Drake is promoting his new double album, Scorpion, via augmented reality on Snapchat. Read more L’Oreal Trying Augmented Reality to Bring the Makeup Counter Into Your Home Snapchat’s Shoppable AR platform lets users try on Drake’s hoodie, sunglasses and beard. Additionally, tapping the “MORE” button takes users to the Apple Music app […]

Harry Travis at WT Conference 2018

by Sam Draper

July 12, 2018

President and CEO of etectRx, Harry Travis to Speak at This Year’s Wearable Technologies Conference

Pharmaceutical industry veteran will talk about Digital Technology’s Influence on Medication Adherence while addressing the possibilities for improving the nation’s billion-dollar healthcare problem through the use of wearable tech Harry Travis, president and CEO of etectRx will be speaking at this year’s WT | Wearable Technologies conference in San Francisco during the Smart Pills & […]

Wearables to quit smoking

by Sam Draper

July 11, 2018

Wearables May Improve Smoking Cessation Treatment Efficiency

In today’s conventional treatments, lack of continuous insight into the patient’s progress, adherence to medications, and relapse rates constitute a big hurdle for success. When it comes to smoking cessation treatment, drugs alone, without behavioral intervention, may not help people to quit. Major limitations of traditional smoking cessation treatment approaches include: Poor long-term patient engagement […]