by Johanna Mischke

February 5, 2012

Wearing a chest belt during sports like handball is hardly realistic

Björn Eskofier is Head of the Digital Sports and Sportronics Group at the Pattern Recognition Lab of the Friedrich-Alexander University Erlangen-Nuremberg. He is also Assistant Professor for Computer Science in Sports (endowed professorship of adidas AG). He has dedicated his research to a number of Wearable Technologies’ topics and we are delighted that he agreed […]

by Johanna Mischke

February 5, 2012

What an inspiring conference!

Wearable Technologies are soon going to hit the mainstream judging from what we heard from our inspiring speakers and given the interesting mix of delegates at the 2012 Wearable Technologies Conference. Whilst promising concepts highlighting exciting future innovations were presented, it was also evident that technology has taken a giant step forward since the last […]

by Johanna Mischke

January 5, 2012

Never stop to check your heart rate again!

We had the chance to interview Hind Hobeika about her butterfleye project – swimming goggles integrating essential electronic applications for all swimmers. Where did the initial idea for the butterfleye project come from? What is it about? The idea of butterfleye- smart swimming goggles came from a need I felt as a swimmer to monitor […]

by Johanna Mischke

January 5, 2012

Discover healthy, sporting WT solutions @ISPO 2012

ISPO is getting closer and we hope you will have the chance to visit us at our stand between January 29 and February 1, 2012 in Munich. The following exhibitors will be attending our WTshow in hall B6 545: AiQ will be our guest again exhibiting their product lines ThermoMan and NeonMan AmpliTrain will demonstrate […]

by Johanna Mischke

November 11, 2011

Wearable Technologies Conference 2012 – The ultimate WTevent

On January 30, 2012, for the fifth time in a row, the Wearable Technologies Conference will take place in line with ISPO in Munich. This exciting conference gives visitors the opportunity to discover groundbreaking innovations from the fields of health, fitness and prevention. Learn more about the newest technological trends and what influence these could […]

by Johanna Mischke

August 5, 2011

Allow me to introduce my new friend, the Nike+ SportWatch GPS

Before the official market launch date in Germany on July 15, we received a package from Nike. The contents – an artfully designed black and neon green box. Upon opening it, the new, similarly colored Nike+ SportWatch GPS greeted me: “Are we running today?” The next day I affirmatively answered that question. The first thing […]