Watch strikes out in a new direction

January 11, 2011. NIKE and TomTom presented their latest thrilling development last week at the international Consumer Electronics Show (CES) in Las Vegas.
The new watch that will deliver world’s most dynamic running experience is the game-changing NIKE+ SPORTWATCH GPS. The watch works with GPS and a Nike+ shoe sensor to record distance, pace, elapsed time, BPM (separate heart rate monitor required), and calories burned while running. Upon completion of a workout, connect the watch to a computer USB port to upload runs to nikeplus.com, where you can see where you ran, find great new routes, track progress, set goals, challenge friends and more.
The Nike+ SportWatch GPS is designed for high-performance with an extremely clear and readable user interface that delivers the information necessary to the user while running. It adds personalized and motivational features to the running experience, including audible sounds, challenges, run reminders and more. Also it is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better,” said Stefan Olander, VP of Nike Digital Sport.
The Nike+ SportWatch GPS is scheduled to be at retail stores and online in the U.S. and the U.K. from April 1. Be the first to know when to pre-order and sign up at
http://pages.official.nike.com/SportWatch