WT in the safety and security market segmentThe safety and security sector is one of the main market segments for Wearable Technologies. In particular, the potential demands of this segment include: intelligent armaments and protective suits for laborers, rescue personnel and the military; illuminated clothing and communication and emergency call devices worn on clothing; special solutions for military/special services training and education. The military is an attractive segment for the Wearable Technologies industry, because it is always interested in technical innovations and quickly tries to adapt these to its needs. Buyers from these segments are interested in special solutions that increase safety for soldiers, make energy-sapping work easier and provide training for troops. Demand for special solutions is also high within the occupational safety segment. Dependable communications systems and protective clothing are of particularly great interest. Currently, highly specialized products for this group are quite expensive to produce and, therefore, not especially interesting to the market. The occupational safety segment tends to be more price sensitive, mostly interested in inexpensive, disposable products. According to estimates released by Global Industry Analysts, Inc., by 2015, worldwide sales of “personal protective equipment (PPE)” will increase to around 33.3 billion US dollars. Over the long term, PPE, outfitted with hybrid materials, intelligent technologies and nanotechnologies, will be responsible for these rising sales figures. |