Preview Bike Expo 2011

For its third consecutive year, the Wearable Technologies Show will be in attendance at the BIKE EXPO 2011. The innovations we will feature from the field of bike-related Wearable Technologies, including body area networks, GPS, active lighting and action video recording, will show you how you can improve your cycling experience and make it safer.

From July 21st to 24th. the Wearable Technologies Show at the BIKE EXPO in Munich will offer suppliers of sports and outdoor products a unique opportunity to present their innovations to an audience of professionals and consumers alike. More than 5,700 industry professionals and about 20,000 consumers attended last year’s trade fair. As part of the core segment “Components”, the WT Show represents both a bundled presentation platform for WT products already available on the market and a networking event that couples the bike and lifestyle industry with a wide variety of innovative technology providers.

There are still some spots available, so take the chance and show what you’ve got! Present your wearable product innovations and show that you are one step ahead when it comes to what customers want and need. And, taking part in the WT Show at Bike Expo means you get an entire marketing package, so you don’t need to do the extra work to get a prominent, well-visible product presentation!

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Johanna Mischke () is Editor-in-Chief at WT | Wearable Technologies – the pioneer and worldwide leading innovation and market development platform for technologies worn close to the body, on the body or even in the body. Besides being an expert for wearables and their broader ecosystem she is experienced in the startup world and international marketing. Johanna can be reached at j.mischke(at)