Technology “Dressed” in a Stylish Fashionable Design is Essential

Simon Vicari, Founder and CEO of Aroma Technology came up with the idea of putting 10 sensors in the world’s first smallest wearable device. Check out below what he thinks about fashion and wearables below:

1. What is the most important thing you learned while being involved in the topic of wearable technologies?

  • The need of multiple sensors in a single device seamlessly connected either simultaneously or at users choice combinations is fundamental  to give to consumers a more complete understanding of the environment  (both body and ambient)
  • If the Smartphone is used as display or personal data collection without making them available in a Cloud Grid Infrastructure  and accessible by everybody that can download the free APP,  the benefit of  the sensors’ data will be  limited  to the single user. Therefore no contribution  to Internet of things ( IOT )  thus lacking  cross-fertilization benefits coming from the social network.
  • The WT products must contribute primarily to healthy wellbeing, personal safety and quality of the environment because healthy population are the backbone of a sustainable econom

2. How can your company help bringing the world of fashion and the world of technology closer together?

The integration of easy to use and non invasive advanced technology “dressed” in a stylish fashionable design is essential,  there must be a symbiosis of these values that rarely reside in the same core business. Cooperation  between advanced technology companies and fashion design companies are key ingredient for the WT product’ s success

3. What is your favorite wearable product/device (besides your own) of 2015?

There is no available product that is my favorite today because lacking the characteristics highlighted in the previous questions 1&2, there are however, interesting product concepts in development that should be available late this year and 2016.

Meet Simon at the fashion edition of the WT | Wearable Technologies Conference coming up in Milan on April 29. Also stay tuned for Aroma Technology’s crowdfunding campaign which will be launched later this month!

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Johanna Mischke () is Editor-in-Chief at WT | Wearable Technologies – the pioneer and worldwide leading innovation and market development platform for technologies worn close to the body, on the body or even in the body. Besides being an expert for wearables and their broader ecosystem she is experienced in the startup world and international marketing. Johanna can be reached at j.mischke(at)