FashionHealthcare&WellnessMarketSports&FitnessTechnologyTrendsWT | Member L’Oreal Trying Augmented Reality to Bring the Makeup Counter Into Your Home By Sam Draper - 22. June 2018 L’Oreal announced that it has acquired augmented reality startup Modiface, a company that helped create many custom AR beauty apps, including those from Estee Lauder and Sephora. “We acquired Modiface […] To access this page, watch the live stream and videos on-demand, you must purchase the Free Subscription, Premium Subscription or Premium Subscription (6 months, special rate).