L’Oreal Trying Augmented Reality to Bring the Makeup Counter Into Your Home

Loreal augmented reality modiface
L’Oreal announced that it has acquired augmented reality startup Modiface, a company that helped create many custom AR beauty apps, including those from Estee Lauder and Sephora. “We acquired Modiface because we absolutely believe that services are the future of beauty,” Lubomira Rochet, L’Oréal’s Chief Digital Officer told Forbes. “People are really craving for experiences […]