Wearable X, a fashion tech company that brings together design and technology, will appear on the reality TV show Shark Tank Australia on Channel 10. Wearable X was launched in Sydney, Australia in 2013, but is based in New York City. The company’s CEO Billie Whitehouse will be speaking on stage at the WT | Wearable Technologies Conference in San Francisco on July 11-12.
About Shark Tank
Filmed at Fox Studios Australia, Shark Tank is an Australian reality competition television series that premiered 8 February 2015, on Network Ten.
The show features aspiring entrepreneur-contestants make business presentations to a panel of investors. The investors are known as the “sharks,” who listen to entrepreneurs pitch ideas for a business product they wish to develop. Although these “sharks” receive money for their participation, they invest their own money. These self-made multi-millionaires listen carefully to the business concepts and products pitched and then make a decision on whether to invest their own money to help market and mentor each contestant.
There is a chance if one of the sharks is interested, a deal can be made right there on the show. But, if all of the sharks decline, the contestant leaves with nothing. The show has been described as demonstrating “the drama of pitch meetings and the interaction between the entrepreneurs and tycoons.”
A 2018 investigation by Fairfax Media revealed that, in 2017, 50 products resulted in 27 deals, however, only four investments actually went ahead.
About Nadi X
Nadi X, made by Wearable X, is the first-ever smart yoga pants with washable technology that inspires confidence in yoga, from beginners to gurus.
Read more Are Smart Fabrics the Future of Fashion?
Nadi X has woven-in technology with sensors around the hips, knees, and ankles to guide your flow with gentle vibrations for easier yoga. When paired with the Nadi X mobile app, visual and audio cues breakdown yoga poses step-by-step with corresponding vibrations directly from the pants.
Wearable X, the maker of Nadi X was launched in 2013. Their first product, developed in partnership with Havas for a Durex condom campaign, was called Fundawear, a vibrating underwear for couples in long distance relationships. The success of this campaign led to the creation of Wearable Experiments, now known simply as Wearable X.