Fitbit, the leading wearable tech company, announced its partnership with the Council of Fashion Designers of America (CFDA) to launch the Fitbit Versa collection with NY-based fashion label PH5.
This new line of accessories is already a favorite with more than a million devices shipped in its first six weeks of launch. It offers consumers the chance to bring even more style to their wrist in a new way.
Featuring six bands in a variation of bold styles and colors, the PH5 for Fitbit Versa combines an uncommon approach to knitwear with distinctive and playful styles.
“I developed the accessories for Fitbit Versa to be fun and sporty, yet still be luxurious and convey an exclusive fashion statement,” said Wei Lin, founder of PH5, in a release. “As a seven-time Ironman triathlete, my own passion for fitness played a vital role in developing the accessories, giving me the opportunity to create a new fashion experience rooted in health and wellness. Fitbit Versa was an ideal device for us to design around, given the versatility of its shape and features, all of which inspire and empower a lifestyle that I truly believe in.”
With a shared desire to seamlessly integrate fashion and technology Fitbit and the CFDA partnership aims to create an initiative utilizing the power of today’s most up-and-coming creative minds. The collaboration invited 5 top emerging brands to submit accessory designs to be considered for Versa, each demonstrating a unique, innovative approach to presenting the future of wearable fashion to market.
New York-based fashion brand PH5 was selected to create an exclusive assortment of accessory bands for the smartwatch. It created accessories that offer breathability and flexibility while emphasizing style.
The PH5 for Fitbit Versa Collection styles include:
- Stripe Knit: Inspired by the colors and stripes from the logos of marathons founder Wei Lin has run, and the lines are to resemble track and field courts where many runners train.
- Metallic Knit: Constructed with a specialized knitting technique for a comfortable feel, complimented by a subtle metallic shimmer.
- Rib Knit: Created with raised stripes in cheerful colors for a multi-dimensional textural experience.
“As the first wearable brand to partner with a leading designer in 2014 with Tory Burch to create a collection of fashionable accessories for a fitness tracker, we’ve seen great success with this strategy that brings innovative, trend-right designs to challenge the way consumers think about wearables and offer stylish options,” said Tim Rosa, chief marketing officer at Fitbit.
Fitbit is offering the PH5 for Fitbit Versa accessory band collection through its website. Select styles can be found at Target stores with a suggested retail price of $39.95.