Myntra Enters Wearable Market, Launches Fitness Band ‘Blink Go’

Myntra Blink Go

Indian fashion e-commerce company Myntra has entered into wearable market with the launch of its first wearable device – a fitness tracker dubbed ‘Blink Go.’

This roll out shows Myntra is capable of designing and developing wearable devices that can be integrated across consumer categories in the future.

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“This is an exciting moment for Myntra as we foray into the connected wearable segment with our first product Blink Go which is a perfect blend of fashion and technology to help our customers keep track of their goals and stay fit. The market for smart wearable’s in India has been growing at a CAGR of 140 percent over the last 5 years with 85 percent of the sales happening online. We are planning to bring in smart features through a combination of varied sensors and connectivity modules for audio wear, footwear, eyewear and apparels and are looking at acquiring 10-20 percent of the wearables market over the next 3 years,” said Jeyendran Venugopal, Chief Technology Officer, Myntra.

The Flipkart-owned company developed the platform, called Myntra Wearable Platform, at Innovation Labs of Myntra-Jabong, and it’s the first product it has launched from the lab after the recent acquisition of Witworks.

Myntra Blink Go

Myntra said wearers can use the device to monitor their fitness parameters and set personal goals. Activity tracking on Blink Go include steps, distance, calories, and sleep, and it also has a heart rate sensor. The fitness band sports a color TFT display and an assortment of designer straps. It can also be synced with smartphones to receive standard alerts and notifications.

Sleep Goals and Tools let users set a weekly sleep goal, create bedtime reminders, and wake targets. In the Leaderboards, users can challenge themselves and their friends on fitness tasks and goals. Multi-Tracker Support allows users to connect multiple devices to a single account. The connected app automatically detects and switches between devices. Finally, a special feature called Achievement Sharing lets users share statistics or selfies after completion of a milestone.

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Venugopal told ETtech that all wearable devices that will be powered by the new software platform will promote its respective capabilities over a network.

For example, an earphone may have capabilities to stream music while a smart shoe may allow users to more accurately count their steps.

“The intent behind this platform is to not only allow our wearable products to co-exist and leverage each other’s data to provide meaningful insights but also enable external developers to build apps or device manufacturers to integrate their own offerings to the platform,” Venugopal said.