Huami Corporation, a Chinese biometric and activity data-driven company, has announced that the sales volume for its Xiaomi Mi Band 3 has reached one million units, only 17 days after its wide release to consumers.
“Mi Band 3, the third generation of our flagship smart band product line, reached the sales volume milestone of one million units significantly faster than the Mi Band 2 and Mi Band 1. Mi Band 2 and Mi Band 1, launched in 2016 and 2014, respectively, took approximately two months and four months, respectively, to reach the same level of sales volume,” the company said in a statement.
Since 2013, Huami has been designing, manufacturing and selling smart bands and smartwatches under its own Amazfit brand. The company has also served as the sole partner of Xiaomi to design and manufacture Xiaomi-branded smart bands, smartwatches, scales and related accessories. Xiaomi is a Beijing-based Chinese electronics company with smartphones and smart hardware connected by an IoT platform at its core.
“We are very pleased with the strong market demand for Mi Band 3 and reaching this sales milestone so quickly,” said Wang Huang, Chairman and CEO of Huami. “This record result reflects the growing popularity of our products, our excellent supply chain management capabilities and our deep understanding of the market and target consumer base. We are excited about the trajectory of Mi Band 3 in the market and its emerging role as a leading driver among our growing suite of Xiaomi- and self-branded products.”
About Huami Corporation
Huami is a biometric and activity data-driven company with significant expertise in smart wearable technology. Since its foundation in 2013, the company has rapidly established its global market leadership and recognition by shipping millions of units of smart wearable devices. In 2017 alone, Huami shipped 18.1 million units of smart wearable devices. Huami has one of the largest biometric and activity databases in the global smart wearables industry, more than any other company in the world, according to Frost & Sullivan. Huami’s mobile apps, Mi Fit and Amazfit, collect over ten dimensions of measurement including heart rate, electrocardiogram data, weight, body fat compositions, GPS running track, steps, sleeping duration, and more.