John Hancock Departs from Traditional Life Insurance Model to Reward Customers for Taking Steps to Healthier Lives

John Hancock Vitality
Image: Creative commons
John Hancock is leaving behind its traditional life insurance policies to replace them with Vitality – a behavior change platform that gives incentives to customers who choose steps to live longer and healthier lives. The John Hancock Vitality platform was created by converging behavioral economics with consumer technology. It rewards customers for making healthier choices […]
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