L’Oréal announced a new wearable sensor that measures your exposure to ultraviolet radiation that can seriously damage your skin and potentially cause skin cancer. The La Roche-Posay My Skin Track UV sensor – the first battery-free wearable electronic to measure UV exposure – is designed to clip onto your clothes or bag, and it relies on NFC rather than Bluetooth to transmit its data. The sensor measures individual UV levels and a companion app tracks your exposure to pollution, pollen, and humidity. The device is available now at apple.com and select U.S. Apple Store locations.
L’Oreal previously introduced a similar sensor that attaches to your fingernail.
“Our research has long indicated the need for better consumer understanding of personal UV exposure,” said Guive Balooch, Global Vice President and Head of L’Oréal’s Technology Incubator. “We created this battery-free sensor to seamlessly integrate into the lives, and daily routines, of those using it. We hope the launch of this problem-solving technology makes it easier for people to make smart, sun-safe choices.”
While UV radiation is harmful, it can be very difficult to know exactly how much UV radiation you’re being exposed to. UVA rays can penetrate clouds and glass, which means you’re probably exposed to them more than you think.
The award-winning La Roche-Posay My Skin Track UV measures both UVA and UVB rays, and provides instant status updates while storing up to three months of data. The battery-free sensor is activated by the sun and powered by the user’s smartphone using near-field communication. My Skin Track UV relays stored data to its accompanying app through an easy single-touch function: users simply tap My Skin Track UV against their smartphone to update the app. In addition to extensive UV data, the app—which seamlessly integrates with Apple HealthKit – provides insights into humidity, pollen, and pollution levels, said a press release.
My Skin Track UV was co-developed with L’Oréal’s leading skincare brand, La Roche-Posay, which works closely with dermatologists to develop safe and effective skincare products for patients worldwide.
“La Roche-Posay believes that better looking skin starts with healthy habits. That’s why we are committed to bringing scientific progress directly to consumers, so that they can make well-informed decisions that will help them take exceptional care of their skin,” said Laetitia Toupet, Global General Manager of La Roche-Posay. “The research that went into the development of this technology indicated that wearables have the power to inspire true behavioral change by helping people measure and understand their exposure to various environmental aggressors and take action.”
My Skin Track UV is now available at apple.com and select Apple stores in the U.S. for $59.95 MSRP. More information on www.laroche-posay.us.