Fitbit Implements New Strategy, Launches Two Enterprise-Only Devices

Fitbit enterprise only trackers
Image: Fitbit Inspire HR (Image: Fitbit)

San Francisco, California-based Fitbit has quietly launched two new fitness trackers, the Fitbit Inspire and Fitbit Inspire HR, designed specifically for health plans, employers and health systems.

Both models are made available through Fitbit Health Solutions for corporate customers who want to provide them to their employees as part of a wellness program. Both models offer fitness tracking capabilities, including heart rate tracking, sleep monitoring, and a waterproof design.

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The Fitbit Health Solution website says, “Please note these devices are designed for our customers who are members of participating health plans and wellness programs. We suggest checking with your employer or health plan to learn more.”

Last year, Fitbit launched Fitbit Care as part of an effort to shore up the company’s enterprise business as a platform that wraps in health coaching and virtual care, along with the company’s existing activity tracking services, reports MedCity News.

Inspire by Fitbit
Image: Fitbit Inspire (Image: Fitbit)

The Fitbit Inspire tracks your activity, sleep as well as the number of calories burnt. It reminds you about your goals and moves with features like goal celebrations and moves reminders. The tracker can show notifications for calls, texts and calendar alerts and offers five days of battery backup.

The Inspire HR includes an interesting feature – a heart rate monitor, which can also be used for heart rate zone-based training. It has more than 15 goal-based exercise modes, same as the Charge 3. The GPS reads your real-time pace and distance data.

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Though the Inspire supports sleep tracking, the Inspire HR can track sleep modes, such as light sleep, deep sleep, and REM sleep. Both sets of features are remarkable for a fitness tracker, and performs better than other Fitbit models.

As these two new trackers aren’t available for everyone, Fitbit hasn’t provided any details on their pricing. Also, the company didn’t say when these devices will be available for everyone.