Huami, a biometric and activity data-driven company with significant expertise in smart wearable technology, has collaborated with McLaren Applied Technologies, a global leader in high-performance design and technology solutions, to develop co-branded, wearable smart technology products that create a comprehensive user experience.
The co-branded products will be made to work seamlessly with mobile applications to provide users with a comprehensive view of their biometric and activity data, especially in health and wellness-based activities and competitive e-sports. The partnership will explore the application of metrics-driven wearables that contribute to the optimization of human performance in the field of racing, such as body sensors and artificial intelligence (AI) technology.
In the first stage of the partnership, McLaren Shadow Project esports competition, McLaren Technology Centre between January 16 – 17, 2019, will use Huami technology to select the winners, says a press release.
“We are excited to be working with world-leading performance design and technology solutions provider McLaren Applied Technologies and official partner to McLaren Shadow Project. We believe that this strategic partnership validates the growth potential of our high-quality wearable technology products and will help broaden our global reach,” said Tommy Tang, Vice President of Huami. “As part of our strategic collaboration, we will integrate our mutually compatible technologies to develop an innovative wearable design and create a comprehensive user experience. As a partner to McLaren Shadow Project this programme will enable Huami’s devices to be used as an invaluable data source to detail compelling insights about human physical performance that works across different sectors, including wellness and e-sports.”
Mike Collier, Head of Human Performance at McLaren Applied Technologies described the partnership as very exciting. “Huami is a global leader in the wearables technology space and we’re looking forward to the opportunity to co-develop products as part of this long-term technical partnership,” he said.