Under Armour Believes AI Will Play an Increasingly Useful Role in Fitness and Data Tracking

Under armour hovr
Image: Under Armour
Under Armour, an American footwear and sportswear manufacturer, is increasingly using Artifcial Intelligence (AI) to improve the fitness data that it collects from consumers, according to Jim Mollica, the company’s […]
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Sam Draper () is Online Editor at WT | Wearable Technologies specialized in the field of sports and fitness but also passionated about any new lifestyle gadget on the market. Sam can be contacted at press(at)wearable-technologies.com.