Under Armour Believes AI Will Play an Increasingly Useful Role in Fitness and Data Tracking

Under armour hovr
Image: Under Armour
Under Armour, an American footwear and sportswear manufacturer, is increasingly using Artifcial Intelligence (AI) to improve the fitness data that it collects from consumers, according to Jim Mollica, the company’s SVP of Digital Marketing and Media. Read more Nike Unveils Smart Basketball Shoes that Can Be Self-Laced with a Smartphone App Over the past year […]