Visa, the American financial services corporation, and also a partner of the National Football League (NFL), announced a renewed agreement with the NFL to serve as the league’s Official Payment Services Technology Partner through the 2025 season. The news comes only days before Visa is set to bring contactless and cashless payment services to Super Bowl LIII fans in Atlanta.
The new multi-year sponsorship deal includes new benefits for Visa cardholders at NFL events and plans to collaborate on the first cashless Super Bowl in the future. To kick off the efforts, Super Bowl LIII will offer more than 30 cashless concessionaires throughout the stadium, reports Business Wire.
“Over the years, we have evolved our relationship with the NFL from a sponsorship to a partnership that provides invaluable payment experiences for fanS,” said Lynne Biggar, chief marketing and communications officer, Visa. “Looking ahead, we see a cashless future for NFL fans where events, including future Super Bowls, are digital creating a more secure and seamless payment environment for fans and concessionaires alike.”
Contactless Payment at the Super Bowl LIII
At the Super Bowl LIII in Atlanta, Visa will increase its presence at multiple NFL Shops leading up to and during the game, including at the stadium, NFL Shop kiosks and two NFL Shops at the Super Bowl Experience in the Georgia World Congress Center. Visa will also accommodate an MVP checkout lane that encourages customers to tap to pay with contactless enabled devices (cards, mobile or wearables) to get in and out quickly. Visa will host other activities on-site including an interactive augmented reality demo experience that will give fans the ability to simulate checkout by successfully kicking their items through virtual goalposts.
To provide fans a once in a lifetime opportunity to engage with their favorite athletes, some of Visa’s NFL season commercial campaign stars will surprise shoppers and reprise their roles as contactless payments pros to help customers at the register.
“Visa has been a trusted partner of the NFL since 1995 and we are excited to continue our work with them, especially in the area of implementing cashless capabilities at NFL events which will provide our fans faster, safer and more convenient digital payment options,” said Renie Anderson, Senior Vice President, Partnerships, Sponsorship & Consumer Products for the NFL.