G-SHOCK Women Unveils New S Series Women’s Fitness and Lifestyle Smartwatch

G-SHOCK S Series

Casio G-Shock unveiled its latest S Series collection of smartwatches for women’s fitness and lifestyle. Inspired by the pastel colors of spring, the watches come in pink and gold accents just in time for the season. The four new timepieces offer a new take on two of the most popular S Series silhouettes, the GMAS120 and GMAS130.

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“Made for the modern, active woman, the new collection comes in updated case and band colors that are highlighted by the metallic accents of the watch faces. Boasting colors such as navy (GMAS120MF-2A2), grey (GMAS120MF-8A), black (GMAS130PA-1A), and pastel pink (GMAS130PA-4A), G-SHOCK’s new models combine a feminine look with the brand’s ethos of Absolute Toughness,” says a press release.

The GMAS130 features step tracking, which provides an achievement indicator percentage, an activity graph of the last five hours, and a non-active alert, allowing users to easily assess their progress throughout the day.

Casio G shock

The GMAS120 lifestyle models also boast top-line features including magnetic resistance and a speed indicator. All of the models come equipped with G-SHOCK technology that includes features such as:

  • 200M water resistance and shock resistance
  • Auto LED light
  • 4 Daily alarms
  • 1/100th Sec. Stopwatch
  • Countdown Timer

All four models retail for $130 each and will be available for purchase at G-SHOCK retailers including Macy’s, the G-SHOCK Soho Store, and gshock.com.

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G-SHOCK is Casio’s shock-resistant watch. Synonymous with toughness, it was born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. The watch is loaded with innovative technologies created by Casio to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure.