Fitbit Wants to Reach More Consumers Across the Globe with Four Cheaper Wearables

Fitbit Four new wearables
Image: Fitbit

Fitbit announced four new wearables in a bid to “help make health and fitness accessible to more consumers across the globe.” The new wearables are: Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2. The new wearables with health and fitness tracking capabilities come at an affordable price.

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The Fitbit platform also offers users engaging software features, access to their holistic data, and connection to one of the largest global health and fitness social networks which helps to drive positive behavior change. Fitbit will also soon launch a major redesign to the Fitbit app so users can further personalize their dashboard, better understand their data, discover new content and more easily connect with others on Fitbit’s social community, says a press release.

“Since founding Fitbit almost 12 years ago, we’ve focused on making health fun and achievable for everyone – regardless of fitness level or goals. Today we have a growing, supportive community of more than 27 million active users1 around the world who are getting more active, sleeping better, reducing stress, managing weight and getting healthier from being ‘on Fitbit,’ which is a testament to the power of our platform and our consistent innovation across our devices, software features and mobile app experience,” said James Park, co-founder and CEO of Fitbit.

Fitness tracker
Image: Fitbit

Fitbit Versa Lite Edition is built on the success of the Fitbit Versa. It’s an everyday smartwatch with most of the core fitness and smart features Versa is known for, including automatic activity, PurePulse® 24/7 heart rate and Sleep Stages tracking, 15+ goal-based exercise modes, connected GPS, smartphone notifications,4 apps, 4+ day battery life5 and relative SpO2 sensor, which has the potential to estimate changes in blood oxygen levels and help track new health indicators about health, such as sleep apnea. Price: $159.95.

Fitbit Inspire HR is the brand’s most affordable and stylish 24/7 heart rate tracking device. It packs all-day automatic activity, exercise and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and Relax guided breathing in a stylish, slim design. Price: $99.95. For consumers who are new to wearables and want an even lower-cost, easy-to-use tracker, Fitbit Inspire™ is available at $69.95 (USD).

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Inspire HR and Inspire were designed to meet the specific needs of the healthcare industry that chooses Fitbit because of trust in the brand, leading health and fitness features, design, price and its motivating large global health and fitness social network.

Fitbit Ace 2 helps kids ages 6+ learn healthy habits at an early age and encourages them to spend more active time with family and friends. Ace 2 has a new swimproof design10 with a bumper to protect the screen during kid-related activities all day long, and is available in fun and bold kid-friendly colors and accessories that include patterned designs. Price: $69.95.