PTC and Magic Leap Partner Up to Combine Vuforia Engine with Magic Leap 1

PTC Magic Leap Partnership
Image credit: PTC

Boston based software development company PTC has formed a strategic alliance with Magic Leap that will allow enterprise and industrial customers to combine the augmented reality (AR) capabilities of its market-leading Vuforia® Engine with Magic Leap 1 headset.

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Vuforia Engine gives users advanced computer vision and cross-platform reach, and supports the broadest range of devices on the market. Beginning this month, PTC will offer Vuforia Engine to Magic Leap 1 customers, who will have access to the latest AR innovations of Vuforia Engine, including its differentiated artificial intelligence (AI) -based Model Target technology. The combination of this software with Magic Leap’s robust hardware and leading spatial computing technology will offer customers a value-rich solution for the enterprise, reports Business Wire.

“Industry leaders today need to have the flexibility to select the best hardware and software to fit their needs,” said Michael Campbell, EVP and GM, augmented reality products, PTC. “This collaboration enables our many industrial customers to pair our powerful AR software with equally powerful hardware.”

Doctors operating on a patient
Image credit: Magic Leap

Augmented Reality offers companies an innovative and effective way to connect people to digital content where and when they need it, thereby increasing efficiency, providing more-impactful training, and achieving greater overall cost savings.

“We’re excited to announce our collaboration with PTC,” said Omar Khan, chief product officer, Magic Leap. “The opportunity for AR across the enterprise is enormous, and we want all businesses to be able to leverage industry-leading technology that can enhance productivity throughout the digital workplace.”

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Leading global companies use the Vuforia Engine platform to deliver unique, engaging and interactive mobile experiences that bring people closer to brands and products. Over half a million developers have chosen the Vuforia Engine, making it the most popular AR on the planet, says PTC.

Magic Leap 1 is a mixed reality headset, and is priced at $2,995.