Telekom, AlphaTauri, Schoeller Form Partnership for Heatable Outerwear

Telekom AlphaTauri Schoeller partnership
Image: Telekom

In an exclusive partnership, German telecommunications company Telekom, Red Bull’s fashion label AlphaTauri and the Swiss textile manufacturer Schoeller are launching the Heatable Capsule Collection. The heatable jacket and vests are made for both men and women. While Telekom is bringing its technological components to the table, AlphaTauri designed the collection and Schoeller developed the heating technologies and fabrics as well as the electronic components.

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The Heatable Capsule Collection kicks off with a jacket and a gilet in two different color ways. Wearers decide the level of warmth for themselves in the jacket or gilet. The clothing items are operated by app. Individual zones around the pocket and kidney areas can be heated.

The Heatable Capsule Collection was created as part of Telekom’s Fashion Fusion Program. Whereas in the past, the emphasis had been on the sponsorship of talent in the development of innovative prototypes in cooperation with a variety of events like the IFA and the #Fashiontech Conference, in 2019 for the first time they took on the development of market-ready products, reports Telekom.

Woman wearing a jacket
Image: Schoeller

Antje Hundhausen, Founder Telekom Fashion Fusion and VP Brand Experience at Telekom said: “We want to offer customers products with genuine added value. On the path to being a digital lifestyle brand we are continually working on the improvement of individual lifestyles. The Heatable Capsule Collection is a beginning, to revolutionize fashion through technology. It makes the day to day – regardless of weather – more comfortable and makes fashion more interesting. The 5G technology will be capable of networking everything in the next few years, creating opportunities for fascinating uses. Because even fashion can profit from technology.”

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Price and Availability

The Heatable Capsule Collection will be available online from AlphaTauri and Telekom as well as in AlphaTauri stores and from selected retailers from the autumn/winter season 2020. The jackets and gilets are available in two colorways in sizes S – XXL for men and XS – XS for women and cost €699,90 (Jacket) and €399,90 (Gilet).