NewsPartnerSports&FitnessTechnologyWT | Member Google Partnering with Adidas and EA Sports to Launch New Smart Insole that Tracks Soccer Skill By Cathy Russey - 11. March 2020 Image: Adidas Google is teaming up with Adidas and EA sports to make smart football kit. The “Adidas GMR Insoles” is powered by Google’s second-generation Jacquard tag. It is designed to track […] To access this page, watch the live stream and videos on-demand, you must purchase the Free Subscription, Premium Subscription or Premium Subscription (6 months, special rate).