Huami has signed a formal cooperation agreement with the Chinese Athletics Team and the Chinese Athletics Association to develop Chinese sports by leveraging brand, market, R&D, and big data of smart wearable devices from Huami.
“The official partnership will promote the sports spirit and healthy lifestyle to the whole society, which also has a positive impact on building a leading sports nation,” said Yu Hongchen, the Vice President of the Chinese Athletics Association.
The partnership will continue until 2025. During the period, the two sides will be in a joint effort to contribute to Tokyo Olympics, Paris 2024 Olympic Games, 2021 World Athletics Championships, 2022 Asian Games, and 2023 World Athletics Championships. In addition, Huami will also participate in the operation and service of the Chinese Athletics Association, says a press release.
According to the agreement, Huami owns exclusive rights granted by the Chinese Athletics Association in the fields of smart wearables and smartphones. Huami Amazfit Stratos 3 smartwatch and Amazfit PowerBuds earphones will be included in the first batch of “Chinese Athletics Team Officially Recommended Smart Wearable Products”.
The two sides plan to set up a joint laboratory for track and field with the goal of healthy lifestyle. Based on Huami smart wearable devices, the laboratory will study the massive data of professional Chinese athletes and sports enthusiasts through intelligent algorithm and big data analysis technology. There will be professional research reports and industry standards to guide people on how to get healthier and become more effective at athletic training.
Huami is a biometric and activity data-driven company with significant expertise in smart wearable technology. Since its inception in 2013, Huami has established a global healthcare ecosystem, including smart wrist bands, smartwatches, sport earphones, smart treadmill, weight scale and related sports gear. As of August 2019, Huami has sold more than 100 million smart devices. The company currently enjoys extensive sports and health data. Huami also has numerous channels and strategic partnerships worldwide.