Hublot’s Smartwatch ‘BIG BANG e’ Is A Fusion Between Tradition And Innovation

Hublot big bang e
Image: Hublot

Swiss watchmaker Hublot just launched Big Bang e, a smartwatch that’s a sequel to its dumb watch Big Bang, launched in 2005. In 2018, the first connected version of the Big Bang made its debut. The new incarnation of the brand’s Art of Fusion ethos: a fusion between tradition and innovation, cutting edge materials and the latest digital technology.

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The new BIG BANG e is equipped with the latest technology that adopts all the iconic Big Bang codes. Developed in partnership with other brands within the LVMH Group, the watch is adapted and perfected to meet Hublot’s requirements, says a press release.

“Electronic watches were created in Switzerland using quartz in the 1970s. Fifty years later, we are continuing in the same innovative vein by producing a second smartwatch which boasts an extremely high level of technological sophistication, whilst embodying all the aesthetic values, technical features, and excellence that have ensured the reputation of our Big Bang collection. Evermore faithful to our “Art of Fusion” motto, we wanted the BIG BANG e to unite Hublot’s highly advanced technical materials with the very latest innovations from today’s digital world.” – Ricardo Guadalupe, CEO of HUBLOT

The case is cut from materials such as black ceramic or titanium in a “sandwich” construction, an innovative style invented by Hublot in 2005. Extremely complex, it comprises 42 components, 27 of which are for the K Module alone, the “cage” which houses the digital heart of the watch.

The BIG BANG e is available in a 42 mm case, made from a choice of titanium or ceramic. The hour numerals are metalized underneath the scratchproof sapphire crystal, which is covered with an AMOLED high definition touchscreen. Just like a mechanical version of the Big Bang, its rotary crown with an integrated pusher is used to activate the controls for its electronic module.

A smartwatch
Image: Hublot

Apart from the “Time Only” analog function, the BIG BANG e features exclusive interpretations of traditional watch complications, such as a Perpetual Calendar with an immaculately precise moon phase or a second GMT time zone, which presents the earth in a very realistic way. Hublot guarantees the watch is water-resistant to a depth of 30 meters.

Powered by Wear OS by Google™, the BIG BANG e enables customization to the smartwatch experience. The wearer can access apps on Google Play, get answers on the go with Google Assistant and make fast simple payments with Google Pay. For a more personal experience, easily swipe to helpful information and stay up to date with notifications and messages. In addition, dials specifically created by the talented Hublot ambassadors and Friends of the Brand will be gradually unveiled.

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The first edition of the watch is part of the #HublotLovesArt movement: a series of eight dials stemming from the imagination of storytelling artist Marc Ferrero. Every three hours, the dial changes color, meaning eight creations are displayed in sequence over a 24-hour period. Each of these is based on a specific color: Happy Yellow, Magic Blue, Orange Dynamite, All White, Lucky Green, Magic Red, Rainbow Spirit and Black Magic. And that is not all. Every full hour is marked with the appearance of an animation that lasts five seconds.

The BIG BANG e will be produced in two different editions: one in titanium and one in black ceramic. For the first time in Hublot’s history, this watch will be sold online on the brand’s website as well as on the Wechat network in China. It will then be available to purchase in boutiques and the traditional network.