Wahoo Enters Wearables Market with the Launch of Elemnt Rival Multi-Sport GPS Smartwatch

Wahoo Elemnt Rival
Wahoo Fitness

Wahoo Fitness has entered the smartwatch market with the launch of a new multi-sport watch called Elemnt Rival. The smartwatch which retails for £379.99, brings the same performance and ease of use as its cycling computers in watch form for multisport athletes.

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“The real magic of Rival is that we were able to take everything we did with the Elemnt bike computer and create a perfect parallel, giving triathletes and runners the same ease of use that cyclists have had access to since 2016,” said Chip Hawkins, founder of Wahoo.

“A key design concern was making a watch with looks to match its performance. This is a stylish, high-performance multi-sport watch that should be the choice of any athlete looking for a lightweight GPS watch with unbelievable battery life to track the longest races.”

According to the Atlanta, GA-based fitness technology company, the Elemnt Rival offers unique multisport features like Touchless Transition, Multisport Handover and Perfect View Zoom create a seamless performance advantage whether training or competing. Touchless Transitions use data from motion sensors and Wahoo’s algorithms to shift between modes with no extra input from the user.

The addition of an optical heart rate sensor, pedometer, smart notifications, ambient light sensor, and broadcast heart rate make this a viable option for cyclists and multi-sport athletes alike. Race data can also be transferred to Wahoo’s Elemnt GPS bike computers automatically during events so you can always see your stats at a glance, reports TechRadar.

A smartwatch
Wahoo Fitness

Using the intuitive ELEMNT operating system, RIVAL delivers a simple user experience. Designed with a 64-color screen, ceramic bezel and gorilla glass lens, ELEMNT RIVAL not only looks great for everyday use but will also withstand your hardest workouts.

The Elemnt Rival offers a generous battery run-time that’s said to be good for 14 days in watch mode and 24 hours in GPS mode.

As for design, the Rival is distinguished by its ceramic bezel and an autonomous ambient illumination function, adjusting the watch’s backlighting to the environmental ambience.

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Rival is already being used by triathletes including Ironman World Champion Jan Frodeno, American Ironman World Record holder Heather Jackson, and two-time Olympians Alistair and Jonny Brownlee.

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Sam Draper () is Online Editor at WT | Wearable Technologies specialized in the field of sports and fitness but also passionated about any new lifestyle gadget on the market. Sam can be contacted at press(at)wearable-technologies.com.