Under Armour Launches Three New HOVR Connected Running Shoes

Under Armour New HOVR Running Shoes
Under Armour

American sports equipment company Under Armour has launched three new pairs of its connected shoes – the HOVR Machina, HOVR Infinite 3 and HOVR Sonic 4. All three shoes will connect with UA MapMyRun.

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HOVR Machina 2

UA HOVR Machina 2 is more than a running shoe. Yes, it gives you energy return and the speed of a Pebax propulsion plate, but it also coaches you in real-time to help you run better when you connect them to UA MapMyRun, reports Under Armour.

Features

  • CONNECTS TO UA MAPMYRUN: tracks & analyzes your running metrics to help make you a better runner
  • UA HOVR technology provides ‘zero gravity feel’ to maintain energy return that helps eliminate impact
  • Compression mesh Energy Web contains & molds UA HOVR foam to give back the energy you put in
  • Ultralight 3D spacer mesh upper for increased breathability & ultimate speed
  • As your body emits energy, the mineral-infused UA RUSH™ lining absorbs & reflects it back, improving endurance
  • External heel counter for added stability & a locked-in feel
  • Sprint spike-inspired Pebax® speed plate for increased return & more powerful push-offs
  • Carbon rubber pods under the heel deliver greater traction & durability at high-impact strike zones
A pair of running shoes
Women’s UA HOVR™ Infinite 3 HS Running Shoes (Image: Under Armour)

HOVR Infinite 3

Pro distance runners want energy return and efficiency. And that’s exactly what UA HOVR Infinite 3 delivers. That and real-time Form Coaching. When connected to MapMyRun, it gives users personalized tips to help them run better.

Features

  • CONNECTS TO UA MAPMYRUN: tracks & analyzes your running metrics to help make you a better runner
  • UA HOVR technology provides ‘zero gravity feel’ to maintain energy return that helps eliminate impact
  • Compression mesh Energy Web contains & molds UA HOVR™ foam to give back the energy you put in
  • Engineered mesh upper is extremely lightweight & breathable, with strategic support where you need it
  • Internal heel counter for additional support that helps keep the back of the foot locked-in place
  • Die-cut, full-length EVA sockliner molds to the foot, eliminating slippage & providing ideal underfoot comfort
  • Anatomically placed, deep flex grooves offer proper flexibility in key areas
  • Carbon rubber pods under the heel deliver greater traction & durability at high-impact strike zones

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HOVR Sonic 4

The UA HOVR Sonic has been a no-brainer for runners who like distance but want more flexibility. And now, with real-time Form Coaching from UA MapMyRun™, the UA HOVR™ Sonic 4 also helps you become a better runner.

Features

  • CONNECTS TO UA MAPMYRUN: tracks & analyzes your running metrics to help make you a better runner
  • UA HOVR™ technology provides ‘zero gravity feel’ to maintain energy return that helps eliminate impact
  • Compression mesh Energy Web contains & molds UA HOVR™ foam to give back the energy you put in
  • Lightweight engineered mesh upper for ultimate breathability
  • Tongue is attached to the footbed by stretchable support wings to maintain a snug fit throughout the foot
  • One-piece heel construction with external TPU heel counter for additional support & structure
  • Removable sockliner molds to the foot for customized comfort & cushion
  • Blown rubber under the forefoot & high-abrasion rubber under the heel to help absorb ground contact