Nielsen to Start Placing PPM Wearables To Modernize and Improve Panelist Experience

Nielsen to Start Placing PPM Wearables
The new PPM Wearable comes in a variety of ways to wear including wristbands, clips and pendants. (PRNewswire photo)
Nielsen today announced that starting in September 2021, it will begin placing approximately 3,000 new Portable People Meter (PPM) Wearables in a subset of its nearly 60,000 active PPM panelists. […]
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Cathy Russey () is Online Editor at WT | Wearable Technologies and specialized in writing about the latest medical wearables and enabling technologies on the market. Cathy can be contacted at info(at)wearable-technologies.com.