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Marije Nieuwenhuis


What We Still Did Not Know About Wearables

Last week the Wearable Technologies Conference in Munich provided us with a sneak peek into the future of wearable technologies. No less than 22 new or newly applied technologies and product solutions were pitched during the grand finale of the Innovation World Cup took place on February 2 at the end of the European leg […]

Form factors and function drive next generation wearable tech at CES2015

Today is CES2015´s last day. Earlier this week we wrote a quick review of this year´s wearable devices lineup and were wondering if the largest consumer electronics´ trade fair in the US is lacking in product premieres and new application fields. We have not been able to discover any truly disruptive product introductions. However, this […]

Does CES still have the latest in Wearables?

After the first google alerts started streaming in the news feeds on wearable tech at the beginning of 2015, the largest consumer electronics fair in the United States CES populated nearly all headlines. What was being presented in the wearables and what was being said about wearables at this year´s edition of the CES in […]

If the wrist is out, which body part is in?

The market for Smart Watches and Fitness trackers is overflowing with products that depict the market´s typical maturing point: Customers know what they want and how much they pay to get what they want and are not easily impressed with fizzy specs Main market leaders* are established and are pushing out newcomers and non-specialists, unable […]

Smash, swing, drive your tennis progress with wearables

Smart bands are becoming more sophisticated by the minute. Whereas the traditional bands measure stepcounts and activity levels only, the advancements in sensing technology as well as their evolved application allows for an entire range of additional body signs to be measured. This allows to use wristbands not only for classical fitness tracking but in […]

The medical, wearable buzz

FDA cleared wearable technology, medical devices We are 4 weeks ahead of the Medica fair in Düsseldorf, Germany. Medica is the world´s largest fair for medical and related health technology and features an impressive amount of 4,500 exhibitors and 130,000 visitors from 120 different countries. WT will represent the wearable technologies ecosystem at Medica in […]