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Nick Hunn

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The Market for Hearable Devices 2016-2020 – And then there were Airpods…

Apple’s unexpected entry into the hearables market heralds a period of major change.  The result is likely to be a faster move to wireless headphones, an acceleration in the take-up of earbuds, and the prospect of an overall market revenue exceeding $40 billion in 2020. On September 7th 2016, Apple made three announcements that look […]

Hearables – the new Wearables

Forget wristbands – The Ear is the new Wrist. There’s a new bubble in technology – the wristband. Fuelled by Nike’s success, Jawbone’s on the Up, Polar’s in the Loop, Sony’s trying to Force its way into the game, while Fitbit’s aiming to stay as number One. (If you’ve ever wondered how branding executives choose […]