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Under armour hovr

Under Armour Believes AI Will Play an Increasingly Useful Role in Fitness and Data...

Under Armour, an American footwear and sportswear manufacturer, is increasingly using Artifcial Intelligence (AI) to improve the fitness data that it collects from consumers,...
Nike Adapt BB

Nike Unveils Smart Basketball Shoes that Can Be Self-Laced with a Smartphone App

Nike unveiled its smart basketball shoes, which a wearer can lace via a smartphone app. The smart shoes, dubbed Adapt BB, does more than...
Huami McLaren Applied partnership

Huami Partners with McLaren Applied Technologies to Develop Intelligent Wearables

Huami, a biometric and activity data-driven company with significant expertise in smart wearable technology, has collaborated with McLaren Applied Technologies, a global leader in...
Sensors provide running economy

Sensors with Real-Time Evaluation of Running Economy and Foot Mechanics Open New Opportunities

One of the key factors differentiating East African runners from other runners around the world is the steady-state oxygen consumption at a given submaximal...
Athletes wearables CES

CES 2019: These Companies Are Showcasing Their Best Wearables for the Athletes

The countdown to the 52nd Consumer Electronics Show (CES) is on. The biggest tech show on earth begins tomorrow, January 8 in Las Vegas,...
Samsung smart shoes

Samsung Patent Hints at Smart Shoes with Smartphone Connectivity

Samsung has been pretty busy trying to build an ecosystem of connected devices for some time. The company, more recently, has dipped its toes...