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Garmin Picks Mohammed Al Balooshi

Garmin Picks Motocross Athlete to be its First Emirati Brand Ambassador

American multinational technology company Garmin has appointed Emirati Motocross athlete Mohammed Al Balooshi as the brand’s first Emirati Ambassador. Read more  Garmin, Sleeprate Partnership will Help Consumers Train and Sleep Better Al Balooshi, the five-time Arab Motocross Champion and 2018 FIM Bajas World Cup winner, will represent the brand across the Middle East. With over […]
Adidas GMR Insoles

Google Partnering with Adidas and EA Sports to Launch New Smart Insole that Tracks...

Google is teaming up with Adidas and EA sports to make smart football kit. The “Adidas GMR Insoles” is powered by Google’s second-generation Jacquard tag. It is designed to track how well an athlete performs on the pitch and translate that into stat boosts for their team in the FIFA mobile game for Android and […]
Mio Labs MioPOD Armband

This Smart Armband Monitors Athletic Performance and Unlocks Advanced Training Insights

Mio Labs is a Portland, Oregon-based heart rate wearable maker. The company has helped athletes of all levels increase their performance with making the heart rate monitoring easy and accurate to train with in a workout. Read more Heart Rate Measurements of Wearables Vary by Activity, Not Skin Tone, Duke Study Reveals The company’s first […]
NURVV raises 9 million dollars

NURVV Secures $9 Million Venture Round for its Revolutionary NURVV Run Insoles and Coaching...

Sports wearable maker NURVV announced it has raised $9 million in venture funding round, led by Hiro Capital. NURVV will use the money to bring its debut product, NURVV Run, to a global market; to fund further research and development into its patented biomechanics sensor technologies and to support the founders in achieving their aim […]
MLR catapult partnership

Major League Rugby Partners with Catapult to Improve Player Training and Performance

Major League Rugby (MLR) has formed a partnership with the global leader in sports technology, Catapult, to improve the training and performance metrics for the entire league. All 12 MLR teams will be equipped with Catapult’s wearable technology to track and improve their performance in training and games. Read more SmartTools Presents Blood Flow Restriction […]
SmartCuffs blood flow restriction

SmartTools Presents Blood Flow Restriction Cuffs for Athletes at CES 2020

SmartTools, a Cleveland, Ohio-based provider of blood flow restriction training and instrument assisted soft tissue mobilization, launched blood flow restriction (BFR) cuffs for athletes and extreme fitness enthusiasts at the CES 2020 in Las Vegas. BFR is traditionally used in rehabilitation centers, since the process of restricting blood flow to your muscles can actually minimize […]