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Nielsen to Start Placing PPM Wearables

Nielsen to Start Placing PPM Wearables To Modernize and Improve Panelist Experience

Nielsen today announced that starting in September 2021, it will begin placing approximately 3,000 new Portable People Meter (PPM) Wearables in a subset of its nearly 60,000 active PPM panelists. […]
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Big data wearables benefits

Big Data and Health Wearables: Benefits and Challenges

Wearables represent a new horizon for the IoT. These devices not only keep us fit by tracking our activity levels and nutrient intake, they also monitor our sleep and track […]
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