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Huami Chinese athletes partnership

Huami Partnering With Chinese Athletics Team to Use its Wearables to Enhance Athletic Performance

Huami has signed a formal cooperation agreement with the Chinese Athletics Team and the Chinese Athletics Association to develop Chinese sports by leveraging brand,...
Adidas GMR Insoles

Google Partnering with Adidas and EA Sports to Launch New Smart Insole that Tracks...

Google is teaming up with Adidas and EA sports to make smart football kit. The “Adidas GMR Insoles” is powered by Google’s second-generation Jacquard...
NURVV raises 9 million dollars

NURVV Secures $9 Million Venture Round for its Revolutionary NURVV Run Insoles and Coaching...

Sports wearable maker NURVV announced it has raised $9 million in venture funding round, led by Hiro Capital. NURVV will use the money to...
MLR catapult partnership

Major League Rugby Partners with Catapult to Improve Player Training and Performance

Major League Rugby (MLR) has formed a partnership with the global leader in sports technology, Catapult, to improve the training and performance metrics for...
SmartCuffs blood flow restriction

SmartTools Presents Blood Flow Restriction Cuffs for Athletes at CES 2020

SmartTools, a Cleveland, Ohio-based provider of blood flow restriction training and instrument assisted soft tissue mobilization, launched blood flow restriction (BFR) cuffs for athletes...
Whoop raises 55 million

Whoop raises $55 Million in Series D Funding to Boost Athletic Performance with Wearables

Whoop, a Boston-based sports tech and analytics company that makes discreet wearables, has a $55 million Series D funding. The funding round was led...