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Under armour hovr

Under Armour Believes AI Will Play an Increasingly Useful Role in Fitness and Data...

Under Armour, an American footwear and sportswear manufacturer, is increasingly using Artifcial Intelligence (AI) to improve the fitness data that it collects from consumers,...
Sensors provide running economy

Sensors with Real-Time Evaluation of Running Economy and Foot Mechanics Open New Opportunities

One of the key factors differentiating East African runners from other runners around the world is the steady-state oxygen consumption at a given submaximal...
Samsung smart shoes

Samsung Patent Hints at Smart Shoes with Smartphone Connectivity

Samsung has been pretty busy trying to build an ecosystem of connected devices for some time. The company, more recently, has dipped its toes...
Run Free Bio

This Hearable Wants to Make You a Better Runner

Soul Electronics, a Lake Mary, Florida-based global leader in consumer electronics and manufacturing, has developed Run Free Bio – a set of smart sports...
Strava Summit

Strava Summit: Refreshed Subscription Offering With 3 new Feature Packs

Strava, a software service that tracks cycling, running, and swimming activity via GPS, has launched Summit, which breaks down the company’s Premium subscription service...