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Under armour hovr

Under Armour Believes AI Will Play an Increasingly Useful Role in Fitness and Data...

Under Armour, an American footwear and sportswear manufacturer, is increasingly using Artifcial Intelligence (AI) to improve the fitness data that it collects from consumers, according to Jim Mollica, the company’s SVP of Digital Marketing and Media. Read more Nike Unveils Smart Basketball Shoes that Can Be Self-Laced with a Smartphone App Over the past year […]
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Sensors provide running economy

Sensors with Real-Time Evaluation of Running Economy and Foot Mechanics Open New Opportunities

One of the key factors differentiating East African runners from other runners around the world is the steady-state oxygen consumption at a given submaximal intensity, also known as running economy. The reason Kenyan runners dominate middle-and long-distance running competitions is their exceptional running economy, according to a research published in PubMed. The study highlighted the […]
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Samsung smart shoes

Samsung Patent Hints at Smart Shoes with Smartphone Connectivity

Samsung has been pretty busy trying to build an ecosystem of connected devices for some time. The company, more recently, has dipped its toes into smart clothing. Related Puma is Bringing Back its 80s Smart Shoe with Updated Technology Now, Samsung’s new patent hints that the South Korean tech giant might be working on a […]
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Run Free Bio

This Hearable Wants to Make You a Better Runner

Soul Electronics, a Lake Mary, Florida-based global leader in consumer electronics and manufacturing, has developed Run Free Bio – a set of smart sports headphones that wants to help runners become better runners. The headphones include innovative tech that’s capable of delivering the same kind of gait analysis you’d normally have to go to a […]
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Strava Summit

Strava Summit: Refreshed Subscription Offering With 3 new Feature Packs

Strava, a software service that tracks cycling, running, and swimming activity via GPS, has launched Summit, which breaks down the company’s Premium subscription service into 3 packs. With Training, Safety and Analysis Packs available as an all-inclusive bundle or à la carte, Summit better serves the specific needs of athletes everywhere as they strive to […]
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