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Post-Pandemic Wearables will Change workout routines

Will The Post-Pandemic Wearables Change The Way People Workout?

Along with many other businesses, gyms and fitness clubs across the globe were forced to close amid the Covid-19 pandemic. As the lockdown continued and people were urged to maintain […]
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Oura Whoop Became Pandemic Lifestyle

How Wearables Like Oura and Whoop Became Pandemic Lifestyle

During quarantine, obsessive health tracking has become a hobby for people with means. Adelene Cheng is a 40-something Toronto bank executive. She uses Oura ring to monitor her sleep, heart […]
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PGA Tour WHOOP partnership

Golf Fans Can See Players’ Heart Rates Thanks to New Partnership with Whoop

Golf fans who have been curious what the golfer’s heart rate is during a game may be able to find out. A multi-year partnership between the human performance company WHOOP […]
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US paratroopers whoop strap

US Army Outfits Paratroopers With WHOOP Strap To Assess Level of Stress

U.S. Army paratroopers are sporting biometric data-collecting wearables nonstop for half a year as part of an ongoing research project to measure stress levels and examine the resiliency of soldiers […]
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WHOOP Howard University partnership

Human Performance Company WHOOP Becomes Official Performance Partner of Howard University Athletics

Howard University Department of Athletics and WHOOP announced a new multi-year deal that names WHOOP the Official Performance Partner of the school. The initial launch of the partnership will bring […]
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Whoop Raises 100 Million dollars Becomes Unicorn

Fitness Wearable Startup WHOOP Raises $100 Million Series E to Become Unicorn

Boston-based digital fitness startup Whoop has announced a $100 million Series E investment that spikes the valuation of the company at $1.2 billion, making it a business unicorn. The round […]
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