The North Face Launches FUTURELIGHT, a Revolutionary Breathable Waterproof Material at CES 2019

The North Face FUTURELIGHT

The North Face, an American outdoor product company specializing in outerwear, tents, sleeping bags, and more, unveiled FUTURELIGHT™, a new breathable waterproof material set to revolutionize the future of technical fabrics. The material, which the company describes as the most advanced breathable-waterproof outerwear material, was developed using Nanospinning technology.

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“Right now, the expectation from a waterproof product is something loud, crunchy, muggy and unpackable. With FUTURELIGHT we can theoretically use the technology to make anything breathable, waterproof and for the first time, comfortable,” Global General Manager of Mountain Sports at The North Face Scott Mellin said. “Imagine a waterproof t-shirt, sweater or even denim that you actually want to wear. Today we start with jackets, tents and gloves, but the possibilities could be endless.”

The Nanospinning technology allowed the designers to add unprecedented air permeability into the membrane of a fabric for the first time. The process creates Nano-level holes, allowing for incredible porosity while still maintaining total waterproofness, letting air move through the material and provide more venting than ever before. Nanospinning also gives designers the ability to adjust weight, stretch, breathability, durability, construction (knit or woven), and texture to match athletes’ and consumers’ activity or environment, said a press release.

CES
The North Face FUTURELIGHT experience at the CES 2019 in Las Vegas.

The material has been tested extensively by the brand’s global athlete team and is expedition proven through use in the highest peaks and harshest environments, including the Himalayas’ Lhotse and Everest.

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While testing FUTURELIGHT fabric The North Face team alpinist, Jim Morrison climbed, and skied three 8000 Meter peaks 2018, including Everest, Cho Oyu and the world’s first descent of Lhotse Couilor with his partner Hilaree Nelson.

Nelson, who is the captain of the North Face athlete team, said:

“In all my years in the mountains, I’ve never experienced a product that moved and performed as well as FUTURELIGHT. It is creating a new paradigm for what I expect out of a waterproof material.”